Practice 03 · Products

Build the things
we recommend.

  1. 01

    Client builds

    For your roadmap

    When the strategy needs to become a working product, our build team takes over. Small, senior, multi-disciplinary. We do the hard parts ourselves and bring your team in alongside us so the thing keeps shipping after we leave.

    • Web + mobile
    • Backend + data
    • AI / agents
    • Embedded firmware
  2. 02

    Embedded teams

    Engagement type

    When you have engineers but they are stuck or stretched thin, we drop in alongside them. Fewer slides, more pull requests. Code reviews, architecture, mentorship and the occasional 2 a.m. incident shift.

    • Squad augmentation
    • Tech leadership
    • Platform + DX uplift
  3. 03

    In-house products

    Our own bets

    A small line of products we own, design and operate. Each one is a chance to prove our methods at our own expense before we ask clients to bet on them. Genie is the first one going public.

    • Genie · Q3 2026
    • More to follow
  4. 04

    Hardware & physical

    When pixels aren’t enough

    Some problems do not have a software-only answer. We design, prototype and manufacture small physical objects that work alongside our software. Industrial design, electronics, firmware, supply chain. The full path from sketch to shipped.

    • ID + DFM
    • Electronics
    • Small-batch manufacture
Who this is for

We do our best work
with these kinds of teams.

Companies with a roadmap

You have agreed what to build and you need a senior team to actually build it. You want one team accountable for design, engineering and outcomes, not three vendors blaming each other.

Founders pre-product

You have an idea, some early signal, and you need a small senior team to ship the first version that proves the thesis. We charge by the milestone, not the hour.

Engineering leaders, stuck

Your team is good but the architecture, the platform or the team shape is the bottleneck. We work alongside them to unstick the system, not replace it.

An illustrative engagement
Anonymised sketch
Sector
Health & wellbeing platform
Engagement
End-to-end build + ongoing operation, 3 years.

A startup with a strong wellbeing thesis but no engineering capacity. We architected, built and now operate the platform that gathers signal from employees and turns it into both personal recommendations and aggregated insight for their employers. Web, mobile, backend, data, all under one roof.

Outcome
Some of the largest enterprise customers with thousands of employees now using the platform. AI-first next generation product now in development.

Got something that needs to be designed and built?