About · founded 2014

A small team,
a long memory.

Alfonso Ferrandez, Founder of Indigo Labs
Alfonso Ferrandez
Founder · MSc, PhD
LinkedIn
Founder

Two decades steering
software through hard problems.

Indigo Labs was founded by Alfonso Ferrandez, with over twenty years building and steering sophisticated software systems and the teams that make them. An MSc and a PhD in Computational Fluid Dynamics, with further training in AI and machine learning, sit alongside a long track record of operating roles at companies of every size.

That mix is the point. We are equipped to navigate genuinely complex technical landscapes, and equally comfortable taking non-technical companies through the maze without making them feel small for not already knowing the way.

Our goal is to propel technology businesses to thrive in competitive markets, and to guide non-tech enterprises into tech-driven leaders. We curate high-performance teams for our clients, mentor the next generation of technology leaders, and contribute to AI through teaching and applied research.

We serve as Fractional CTOs, Technology Strategy Advisors, Mentors and Non-Executive Directors across multiple projects and organisations, and when an engagement calls for it, we build the products too.

Experience & network

Many industries,
one method.

Sector 01

Formula 1

From inside an F1 team modernising its technology and infrastructure, to working with F1 suppliers building the most advanced video and AI tooling for teams and broadcasters.

How we work

Four principles,
applied without exception.

01

Small teams, senior people

You will work with the partners on every engagement. We do not hide juniors behind a slide deck.

02

Opinionated, not dogmatic

We come with a strong point of view and we change it the moment the evidence demands it.

03

We build what we recommend

When the strategy needs to become a real thing, our product studio takes over. No handoff to a separate vendor.

04

Plain English, always

No technology jargon used to obscure rather than clarify. If a board can’t follow the recommendation, it isn’t a recommendation.

Want to work
with us?